Many of the best businesses in our community are built on passion and expertise. But some of the most inspiring ones are also built on pure resilience. That’s the story behind BMR Auto Detailing Studio and Ceramic Coatings, a proud Ogden-Weber Chamber member located in West Haven.

The entrepreneurial journey for owner Ricardo Alatorre wasn’t just a choice—it was a necessity. We are proud to share his incredible story of turning adversity into artistry in this member spotlight video.

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An Origin Story of Resilience

In our spotlight video, Ricardo shares his story with refreshing honesty. “BMR Auto Detailing started in 2013 after that ’09 recession,” he explains. “This started as a necessity after I got fired from a local dealership. I couldn’t find a job, so I started BMR Auto Detailing.”

That single moment of uncertainty became the foundation for an 11-year (and counting) commitment to excellence. Ricardo didn’t just start a business; he committed to mastering his craft.

“True Automotive Artistry” Backed by Expertise

Today, BMR Auto Detailing represents top tier vehicle care in our region. Ricardo has dedicated the last decade to his trade, earning multiple certifications and trainings to ensure he can offer his clients “the best of the best in the market.”

As a full-service detailing studio, BMR’s work is “Certified,” and their team is licensed in the specific products and techniques they use. This isn’t your standard car wash; this is what they call “True Automotive Artistry.” Their premier services include:

• Ceramic Coatings: Hydrophobic and crystal-clear protection.
• Paint Protection Film (PPF): Defends against rock chips and scratches.
• Paint Correction: Restores the finish and removes imperfections.
• Complete Interior & Exterior Detailing: Meticulous care for every part of the vehicle.

The BMR team understands that every vehicle is unique, whether it’s a daily driver, an off-road vehicle, or a motorcycle. They custom-tailor their packages to meet each client’s expectations and the vehicle’s specific needs.

A Promise “Backed by Family Values”

What truly sets BMR Auto Detailing apart is the personal promise Ricardo makes to every customer. In the video, he states it clearly: “Trust me, when I say that you’re going to have the best customer experience, I mean it.”

This isn’t just a slogan. As a family-owned and operated studio, this promise is at the core of their entire business. Their website says it best: “Our customers are everything to us.” They are committed to “building lasting relationships” and treating every client “just like an extension to our family.”

It’s this powerful combination of hard-won resilience, certified expertise, and genuine family values that makes BMR Auto Detailing such an asset to our business community. We are proud to have them in the Ogden-Weber Chamber of Commerce.

If you’re looking to bring back the value and life to your automobile, we encourage you to give Ricardo and his team a call at (801) 644-6205 or visit their studio in West Haven.