What does networking really mean—and how can you do it better?

In this episode of Business Briefs, host Katie Ann Powell sits down with Rob Brough, chief marketing officer at Mountain America Credit Union, to break down what authentic networking looks like in today’s business world.

Instead of focusing on quick pitches and transactions, Rob shares how genuine relationships, built on curiosity, trust and consistency, can create long-term value for your business and your career. Whether you’re meeting someone for the first time or reconnecting after years, you’ll walk away with practical insights to help you build stronger, more meaningful connections.

In this episode, you’ll learn:

• Why networking isn’t about selling yourself.
• How to build trust from the very first conversation.
• Simple ways to turn introductions into lasting relationships.
• What successful leaders do differently when it comes to connection.

Business Briefs is sponsored by Mountain America Credit Union and brought to you in partnership with your local chamber of commerce.