J. Keith Titus, President/COO, MarketStar

Interview with J. Keith Titus
President/COO – named as new CEO, effective January 1, 2019

Company: MarketStar
Industry: Global Outsourced Sales and Marketing
Founded: 1988
Employees: 1,100
Chamber Member since: 1996
Website: www.marketstar.com

Through innovative Sales as a Service® solutions, MarketStar accelerates revenue through B2B sales programs. MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and brightest companies. The global outsourcing agency was founded in 1988 and has been a pillar in the Ogden community in its 30 years, employing thousands of Utah residents. MarketStar is part of the Omnicom Group (NYSE: OMC), and is headquartered in Ogden, Utah.

Q: What is MarketStar Doing that you are most excited about?

A: I love that we are providing great sales and technology jobs for young professionals right here in Ogden and building strong ties to our community.

Q: How is the industry changing and how is MarketStar reacting?

A: There is constant disruption in the industries that our clients serve, including movement of technology into the cloud and how the new consumer buys and uses products and services. We help our clients adapt to these massive shifts, and seek out new clients who are leading new and exciting industries.

Q: What is the company’s biggest challenge and how are you addressing it?

A: Our biggest challenge is finding and retaining talented people. We provide amazing jobs for sales professionals, but in this economy, there is a war for talent. We address this by providing solid onboarding, a world-class company culture, and training that gives them skills they need today and in the future.

Q: What are some of the ways MarketStar engages with the Ogden-Weber community?

A: We do great work every year by stocking food pantries for local middle schools, we hold reading days with Ogden elementary schools, and our annual Global Day of Service where we partner with Weber County on several beautification projects. We also support the Weber County Schools foundation and Chamber-lead causes.

Q: What is something people might be surprised to learn about MarketStar?

A: Our client roster includes Pinterest, Dropbox, Intel, Logitech, Nvidia and many others. We were bringing Silicon Valley jobs to Utah long before the Silicon Slopes!

Q: What is the vision for the future at MarketStar?

A: As our clients and the marketplace changes around us, we will become a company that utilizes data and analysis to drive revenue for companies that are changing the world. MarketStar will always have great sales jobs, but we will truly transform by pairing sales people with sales intelligence.

Q: Is there anything else you’d like to add?

A: This is an exciting time to be with MarketStar, and it’s thrilling to be able to apply my experience as an employee, a client, and a senior leader to moving MarketStar forward today and in the future. In 2019, my first action as new CEO will be to evaluate the needs and opportunities for our company. I’m looking forward to meeting with as many people face-to- face as I can and learn more about how we focus on engaging and delivering for our employees, our clients, and the Ogden-Weber community, and working to transform our company for the next 30 years.

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